Victoria, B.C. May 13, 2010 – At an official ribbon cutting ceremony at ParetoLogic’s head office, company executives unveiled PC Health Advisor to the public. The new software packs a huge number of features and tools to optimize, secure, and maintain Windows PCs. With ParetoLogic’s successful track record, indications are that PC Health Advisor will help millions of customers and their computers.

“We are absolutely ecstatic about PC Health Advisor and the ways it can help people,” said Elton Pereira, ParetoLogic’s President, CEO and Co-Founder, at the program launch celebration. “This is the software that our users have been asking for.”

PC Health Advisor raises the bar for system utility and optimization products. Included in the digital multi-tool are a registry cleaner, privacy scanner, and malware process detector. The registry cleaner detects and removes problems in the Windows registry to improve performance, speed and system stability. The privacy scanner locates personal information and then permanently erases it. Computers continually record a user’s actions, the files accessed, and websites visited. PC Health Advisor removes this privacy and security risk. The malware process detector, as the name implies, searches for active malware on the system. This ensures that malware does not annoy users with pop-ups, or endanger them with keyloggers or Trojans.

“We’ve integrated truly essential functions,” said Ted Deng, Senior Project Manager at ParetoLogic, “not only are vital optimization features included but we’ve also added completely new tools and controls.”

These tools include direct access to Windows customization options, a process manager, duplicate file finder, Startup Manager, and BHO Manager. The software pairs ParetoLogic’s user-friendly interface with an array of technologies that have traditionally been the exclusive domain of highly trained technicians. All told, the toolkit gives Windows users unrestricted control over their computers, and instant power to clean, tweak, and fine-tune them.

“The software is so powerful, but the interface so easy-to-use,” said Pereira with a smile, “PC Health Advisor might end up giving some users a reputation as a computer whiz.”

PR Log (Press Release)Apr 08, 2010 – ParetoLogic earned their spot on the 2010 edition of the Branham300, the definitive list of information technology companies in Canada. Through increased revenues and corporate growth, the vibrant security and utility software developers not only made the list but dramatically improved their standings from the previous year.

ParetoLogic faced stiff competition from hundreds of Canadian IT companies, including many multinationals, but their exceptionally strong financial year virtually guaranteed them a place. Elton Pereira, CEO, President and Co-founder of ParetoLogic, said of his company’s solid rankings that “we’ve sharpened our focus on our core business, and it’s really paid off. There’s no magic spell for success, just good products and hard work.”
Out of the Canada-wide competition, ParetoLogic:

•   Advanced over 35 spots to gain their current 89th place overall.
•   Entered the Top Software Companies category, at 22nd place
•   Improved their rank in the Top Security Companies to 5th place.
•   Joined the Movers and Shakers list, at 7th place.

Pereira attributed much of ParetoLogic’s growth in 2009 to the introduction of new software and the development of existing products. ParetoLogic DriverCure, released in early 2009, has been gaining increasing traction in the PC utility field. The software gives home users an easy way to find and download new drivers for their hardware devices. The year also brought a number of program updates at ParetoLogic, including a massive upgrade to their XoftSpySE Anti-Spyware software, and the introduction of Windows 7 support to their main product line.

“We’ve always kept the customer first and foremost,” explained the dynamic executive, “it is to each of our users that we owe our continued success.”

Twitter Charity Event Gets High-Tech Donation

Victoria, B.C. March. 26, 2010 – Twestival, the International Twitter Festival, was recently held in Victoria to help raise money for an international charity group. The event, organized via the popular social media site but attended in person, was echoed by dozens of cities across the globe. The simultaneous fundraisers worked to collect money for Concern, a humanitarian aid group providing relief for those in extreme poverty.

The Twestival raised its charitable donations through tickets sold, cash donations, and raffled prizes, which ParetoLogic was glad to be a part of. The Victoria, B.C. software company donated a bundle pack of their popular XoftSpySE Anti-Spyware 7.0 and Privacy Controls software. At the end of the night, organizers announced that over $8,000 had been raised in Victoria alone. The global amount raised is expected to surpass last year’s total of over $250,000.

Victoria’s Twitter users are particularly lively, with an energetic online community based around the #YYJ hashtags. Besides the Twestival, semi-weekly Tweetups are a regular feature around the city. Kai Davis, who maintains the ParetoLogic Twitter account and attended the Twestival, said of the event “Twitter is all about community, sharing, and making real human contacts. The fact that we can use it to help those in need is a great testament to its power.”

Gamers Get Long-Awaited Anti-Virus Feature

Victoria, B.C. Feb. 24, 2010 – For far too long, PC video gamers faced an unpleasant dilemma: keep their anti-virus software active and suffer the loss of game performance, or disable their protection and risk infection by a myriad of online threats. PC gamers must be constantly aware of system resources, RAM usage, processor speed, as well as the added threat of malware and virus infection. An innovative feature makes this a lot easier.

Newly introduced to the PC security world, the so-called “Game Mode” gives users the ability to tweak their anti-virus activity, and thereby conserve power for gaming.

ParetoLogic Anti-Virus PLUS added the feature with a recent program update, and users of the software can now select the unique Game Mode from the software settings page. Norman Eldridge, Technical Product Manager at ParetoLogic, explained that “a Game Mode should be a perfect balance between safety and performance – we think we’ve got that here.”

In modern gaming, visual graphics have grown incredibly, requiring more advanced memory cards and processors. Gamers are forced to squeeze their systems for every ounce of power. “Anti-virus database updates, scheduled scans, and active protection can really be a drain on system resources,” said Mr. Eldridge. “The new Game Mode allows users to switch to a log-only state, where the program will avoid processor-intensive tasks.”

Gamers, and all PC users, can download ParetoLogic Anti-Virus PLUS from the ParetoLogic homepage. All editions of the anti-virus software are equipped with Game Mode capability.

Victoria, B.C. Feb. 5, 2010 – An unsettling study out of the UK has revealed that one in four children are being exposed to pornography, one in 20 to webcam contact with strangers, and one in 10 to cyberbullying. Perhaps even more surprising is that over 60 percent of surveyed children report lying to their parents about their online actions, and over 50 percent actively hide traces of their browsing history.

The report, conducted by UK broadband provider TalkTalk, underscores the dramatic discrepancy between the activities of children online and their parents and caregivers’ perception of it. Even parents who try to keep an eye on their children’s surfing might be thwarted by advanced in browser technology.

“Not only can children manually delete their browsing history, but browsers are being built with zero-history modes,” explained Robin Wark, father of two and the author of ParetoLogic’s PGsurfer Block Watch child safety blog. Internet Explorer 8’s InPrivate mode and Chrome’s Incognito mode automatically block any cookies and history, along with the ability for parents to keep an eye on their children’s actions.

ParetoLogic, developers of security and utility software, have created a free parental controls program to help remedy this situation. Their PGsurfer software, released in 2007, allows parents to block an extensive catalogue of ‘blacklisted’ sites, as well as maintain a constant monitor on their child’s actions.

Wark confirmed that “with PGsurfer, deleted histories and hidden browsing modes do not stop a parent from watching over and protecting their children. The software still blocks inappropriate sites, and still records the child’s web history.”

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